Threads’ Engagement Shift: How It’s Changing Digital Marketing
Meta’s Threads platform, launched as an alternative to Twitter in 2023, initially gained users by offering a space for meaningful conversations. But as the platform’s user base expanded, a familiar issue emerged—engagement bait. Posts designed to stir controversy and provoke reactions began to dominate, pushing aside thoughtful content. Adam Mosseri, head of Instagram, recently acknowledged […]
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