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Meta’s AI-powered ad tools, including Advantage+, have surpassed $60 billion in annual revenue, showcasing how artificial intelligence is transforming digital marketing performance.
Digital MarketingTechnologies

Meta’s AI Push Supercharges Advertising Efficiency — But at a High Cost

Meta’s aggressive investment in artificial intelligence (AI) is paying off, with its AI-powered ...
WTW’s global survey reveals how AI, skills development, and better managerial support can boost productivity through smarter performance management.
Technologies

Stronger Performance Management Can Drive Major Productivity Gains, WTW Study Reveals

A recent global study by WTW has found that organisations investing in performance ...
Technologies

The Next Wave of AI Investment Shifts Focus to the Global South

A new study by the Future Investment Initiative (FII) Institute and Accenture suggests ...
Digital MarketingTechnologies

AI Is Redefining the Future of Marketing

Ever wonder how Spotify makes your perfect daily mix or how Netflix somehow ...
Helena Marin, Marketing Manager at Z Omni Serve Marketing, smiling in a collaborative office setting
Digital MarketingTeam

Meet Helena, an Experienced Marketing Manager with Fresh Ideas

We are excited to meet with Helena Marin, our gifted marketing manager, as ...
Digital MarketingTeam

Behind the Scenes: Meet the Global Marketing Team at Z Omni Serve Marketing

Our success at Z Omni Serve Marketing is based on the strength of ...
Team

From the Slopes to Sportsbook: Meet Arsenije Jesic, Our Risk Pro at Z Omni Serve

At Z Omni Serve Marketing, we believe every strong team is built on ...
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