Z Omni Serve

Meta’s AI-powered ad tools, including Advantage+, have surpassed $60 billion in annual revenue, showcasing how artificial intelligence is transforming digital marketing performance.

Meta’s AI Push Supercharges Advertising Efficiency — But at a High Cost

Digital Marketing, Technologies / By

Meta’s aggressive investment in artificial intelligence (AI) is paying off, with its AI-powered advertising infrastructure now generating more than $60 billion in annual revenue, according to the company’s latest earnings report. The parent company of Facebook and Instagram has not only surpassed Wall Street expectations but also demonstrated that its AI strategy is driving meaningful […]

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WTW’s global survey reveals how AI, skills development, and better managerial support can boost productivity through smarter performance management.

Stronger Performance Management Can Drive Major Productivity Gains, WTW Study Reveals

Technologies / By

A recent global study by WTW has found that organisations investing in performance management optimisation can unlock significant productivity improvements across their workforce. The research highlights that well-designed and effectively implemented performance systems not only drive efficiency but also improve engagement and employee satisfaction. Productivity Potential Hidden in Performance Management The survey, which gathered insights

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The Next Wave of AI Investment Shifts Focus to the Global South

Technologies / By

A new study by the Future Investment Initiative (FII) Institute and Accenture suggests that the next major phase of global AI investment will move beyond traditional hubs like North America and Europe and toward the Global South. According to the report, released during FII9 in Riyadh, nearly nine out of ten global investors are planning

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AI Is Redefining the Future of Marketing

Digital Marketing, Technologies / By

Ever wonder how Spotify makes your perfect daily mix or how Netflix somehow knew exactly what you were in the mood for next? That’s magic of artificial intelligence (AI) — and the marketers who’ve learned to use it. Artificial intelligence is revolutionizing marketing today. Ranging from chatbots to automated campaigns, AI allows brands to understand

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Helena Marin, Marketing Manager at Z Omni Serve Marketing, smiling in a collaborative office setting

Meet Helena, an Experienced Marketing Manager with Fresh Ideas

Digital Marketing, Team / By

We are excited to meet with Helena Marin, our gifted marketing manager, as we honor our vibrant marketing team at Z Omni Serve Marketing this month. Helena’s enthusiasm for fusing creativity with data-driven tactics has been crucial in advancing creative campaigns that provide our clients with quantifiable outcomes.  In this exclusive interview, she shares her

Meet Helena, an Experienced Marketing Manager with Fresh Ideas Read More »

Behind the Scenes: Meet the Global Marketing Team at Z Omni Serve Marketing

Digital Marketing, Team / By

Our success at Z Omni Serve Marketing is based on the strength of our people. One of the most dynamic parts of our business is the Marketing department. We have members working out of Serbia, Brazil, and Nigeria, and across time zones, cultures, and creative strategies—yet always by one thing: to make intelligent, compelling, and

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From the Slopes to Sportsbook: Meet Arsenije Jesic, Our Risk Pro at Z Omni Serve

Team / By

At Z Omni Serve Marketing, we believe every strong team is built on people who bring passion, focus, and heart to their work. One of those people is Arsenije Jesic—a key member of our Risk Premium team. He’s been with us from the early days, growing through the ranks with determination and skill. Today, Arsenije

From the Slopes to Sportsbook: Meet Arsenije Jesic, Our Risk Pro at Z Omni Serve Read More »

Risk Premium team at Z Omni Serve analyzing real-time sports data and collaborating across departments

Meet Risk Premium: The Team Behind Smart Sportsbook Decisions at Z Omni Serve Marketing

Company, Team / By

At Z Omni Serve Marketing, we know that strong teamwork drives success. One of our core teams is Risk Premium. They work behind the scenes to support smooth operations in our sports platform. Their work combines sharp analysis, clear strategies, and strong collaboration—all guided by data and industry insight. So, what exactly does the Risk

Meet Risk Premium: The Team Behind Smart Sportsbook Decisions at Z Omni Serve Marketing Read More »

Back-office support

Future-Proofing the Back Office: Trends That Will Shape Operations Beyond 2025

Technologies / By

Back-office teams are no longer just support systems. They’re now becoming central to innovation, agility, and business growth. The Back Office Is Evolving Fast Over the past years, back-office roles have grown more technical, digital, and strategic.Tasks once done manually are now automated. Many companies rely on cloud software to handle everyday functions with speed

Future-Proofing the Back Office: Trends That Will Shape Operations Beyond 2025 Read More »

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